Permanent hair straightening

ABOUT THE TREATMENT

Permanent hair straightening treatments are a form of chemical processing for your hair. Depending on what method of processing you use, hair that’s naturally curly or textured can be altered to lay flat and lose its curl. These treatments work for several months or more, usually lasting until new hair grows in to replace the hair that was treated. For this reason, these processes are called permanent hair straightening. Our Brazilian Cacau Keratin Treatment is the most innovative and effective professional smoothing treatment in the world. The exclusive formula combines rich natural raw materials and incorporates the latest Brazilian Keratin technology. Brasil Cacau reinforces the internal structure, improves the condition of the hair by smoothing the cuticle and eliminating frizz while providing external protection.